Google Next '24 was a live three-day event that took place in Las Vegas' Michelob Ultra Arena. Over the course of the three days, 30,000 attendees and partners were able to see hands-on previews of Google's new tech through keynotes, breakouts, and spotlight meetings. 

The visual language used throughout Next '24 was inspired by the AI-generation process combined with Google's core branding. These graphics displayed on customer stories throughout Mandalay Bay, to the main Keynote stage's set design and ceiling lighting, and then extending into breakout rooms for a cohesive experience.
Credits: Jack Morton Worldwide & Google
Creative Director: Nevin Mizelle
Environmental Director: Camille Connolly
Environmental Design Leads: Chris Boone, Emily Kollars, Caitlin Ayer
Creative Producers: Chris Lewman, Natalie Sanfilippo, Nick Sharp
Art Directors: Winnie Clarke, James Dunphy, Kristyn Ferretti, Brett Meier
Furniture & Decor: Julia Cipriano
Creative Coordinators: Annie Gilbert & Haley Hughes 
Set Decorators: Tiffany Dorak, Alex Filipowski

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